Commercials are to sell the viewer something they supposedly want.  Over the years the content of commercials have changed.  Some are cute or funny, some are serious and “factual”.  Some have relativity and some are. . . well, stupid.  And some are fondly remembered for years afterward.

When Johnny Carson hosted the “Tonight Show”, annually he would show the top commercials of the year.  One of the favorites was made in Japan and was about soap.  It showed a group of little (Japanese) boys in a community bath, lined up on submerged stools, scrubbing the boy in front of him with a bar of this particular soap.  They would turn and one of them would release a little “gas” and the bath would clear out leaving a picture of the soap at the end of the commercial.

Over the years personal favorites have come and gone.  A series favorite were the PC verses Mac with two guys playing the roles of a PC and Mac computers.  Justin Long played Mac, sorry I used to know Mr. PC but don’t remember.  Another favorite was a M&M commercial when M&Ms came in regular chocolate centers or the “new” peanut chocolate covered M&Ms.   They were co-stars to the guy who played Elaine’s boyfriend on “Jerry Steinfield” show.  (You know the one about nothing until the last show which was the boring one because it WAS about something).   Patrick Warbuton who had that deep, distinguishable voice ended the commercial with his line: “Now, that’s just disturbing!”

There probably are many more commercials that could be mentioned however, the mind comes to the last several years in the past decade of commercials.  Who thought of the commercials that spend around 95% of the time showing the viewer scenes totally unrelated to what the commercial product is suppost to be??  Those are obviously written by youngsters who think puzzling stories are fun for the viewer.  Or that people spend 95% of the time out of the room and only see the last 5% of the commercial.  There is nothing more frustrating than to be shown something one thinks is what is selling and then slapped with an idea not known to be in the conversation.  No wonder we can’t communicate with each other.  Try telling an octagenarian (80 + year old) what the commercial is about!  They can’t handle two conversational ideas at once.  Those commercials are: “Now that’s just disturbing!”

Note:  This was written in 25-30 minute time frame of the Friday’s Writing in English class.

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